In a business blinded by lawsuits and piracy, SXSW 2002 reminds us to open
our ears
If you're one of the 1,000 acts playing SXSW - the South by Southwest Music Festival, which despite its name and its Austin, Texas, location is the nation's biggest live-music shebang - how do you get noticed? I didn't notice Braxton Hicks two years ago.
