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John Sciacca

A Day in the Life of a Custom Installer

When someone says he's an accountant, a stockbroker, or a trash collector (excuse me, "Sanitation Engineer"), you know what he does for a living. But when I say I'm a custom electronics installer, I usually get a blank stare in return.

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The Custom Installer: The Rules of Home Theater

The "Shoulds" And "Shalls" Of An Installation

Few sports hold as fast to their traditions as golf. In fact, one of the sport's ruling bodies is known as the Royal and Ancient. Before i was a custom installer, i was a golf pro at a swanky club in northern California.

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The Custom Installer: The Lost Art of the Demo

Why won't stores let you test-drive their gear anymore?

When I'm on vacation, I peruse the local phonebook for A/V stores. It's a great opportunity for me to go rub shoulders with other installers, trade war stories, get ideas on how to set up our showroom or solve a problem I've run across - and to get wowed by a killer demo.

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Breaking Out of the Box

If you spent $5,000 on your TV but only $500 on your speakers, it’s time to get some better sound

Buying a home theater system used to mean going to a swanky boutique where a designer deftly guided you through the process. Like a tailored suit, your system was carefully assembled one component at a time after hours of diligent auditioning.

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Choose Your Own HD Adventure

Back in elementary school, I loved reading those "Choose Your Own Adventure" books. They'd begin like a normal book, but at the end of each page, you'd be faced with a decision that radically altered the story.

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Choose Your Own HD Adventure

Back in elementary school, I loved reading those "Choose Your Own Adventure" books. They'd begin like a normal book, but at the end of each page, you'd be faced with a decision that radically altered the story.

» Read More

Choose Your Own HD Adventure

Back in elementary school, I loved reading those "Choose Your Own Adventure" books. They'd begin like a normal book, but at the end of each page, you'd be faced with a decision that radically altered the story.

» Read More

Choose Your Own HD Adventure

Back in elementary school, I loved reading those "Choose Your Own Adventure" books. They'd begin like a normal book, but at the end of each page, you'd be faced with a decision that radically altered the story. "You discover a beautiful princess trapped in a dragon's lair. If you try and rescue the princess, turn to page ....

» Read More

Choose Your Own HD Adventure

Back in elementary school, I loved reading those "Choose Your Own Adventure" books. They'd begin like a normal book, but at the end of each page, you'd be faced with a decision that radically altered the story. "You discover a beautiful princess trapped in a dragon's lair. If you try and rescue the princess, turn to page ....

» Read More

Choose Your Own HD Adventure

Back in elementary school, I loved reading those "Choose Your Own Adventure" books. They'd begin like a normal book, but at the end of each page, you'd be faced with a decision that radically altered the story. "You discover a beautiful princess trapped in a dragon's lair. If you try and rescue the princess, turn to page ....

» Read More