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Never underestimate the power of a good demo. There’s some sort of magic mix of twisting expectations and cleverly revealed reality that sticks with the audience for years. Bose gets this, with their “but it’s just these small speakers!” reveal. Pioneer nailed it with the “this TV is also on” KURO demo.

DTS might have done it with their Headphone X demo at CES.

We loved the VT50, and even gave it our Video Product of the Year award. Panasonic, though, didn’t just update their plasma flagship model, they made a whole new flagship model.

Sure, a bunch of improvements were mentioned, but how much better is the ZT60?

Well, they had a darkened room at their booth with the two side-by-side. Some skepticism and cautious enthusiasm after the jump.

At a conference call this morning (January 10) Beats Electronics announced the formation of a new music streaming service, and named Ian Rogers as its CEO. You may recall that Beats purchased MOG last summer for $14 million; the announcement of Project “Daisy” provides hints on the new direction they intend to take MOG.

A post on the Olive One by my colleague Al Griffin got me to thinking. For a modest dollar sum, you can own a cool audio component with audiophile-quality specifications. But here’s the paradox: if it doesn’t cost an arm and a leg, can audio gear really have audiophile cache?