The iPod Killer Elite
Four portable Davids take aim at Apple’s digital Goliath. Can any of ’em take down the champ?
It’s no exaggeration to say that Apple has defined how people listen to music in the 21st century. Already commanding 75% of the digital music player market, the iPod phenomenon just keeps growing. In the digital-player arena, the iPod is like the New York Yankees — millions cheered when the Boston Red Sox won the World Series last year just because it was cool to see someone else take home a trophy for a change.
The problem with being on top is that there’s nowhere to go but down. And there are always rivals who would love to give you a push. Apple is far from the only maker of digital audio players, and several competitors are fielding iPod “killers” — players that promise more features for your buck (sound quality almost always depends more on the audio compression format, bit rates, and earbuds used than the player itself). We hand-picked four of the latest digital tough guys and lined them up for a throwdown with each model in Apple’s iPosse. But will they prove to be a crack team of assassins or a suicide squad?

