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New TV technologies crop up almost as often as new reality-TV shows, but among all the Celebrity Fear Factors, Obnoxious Bosses, and Strange Loves, there's only one American Idol - the kind of show that can save a network and bury the competition.

Although many manufacturers claim their products are revolutionary, the truth is that most audio/video components are fairly generic. DVD players, surround receivers, and even speakers tend to be interchangeable parts of your system. It's rare - very rare - that a truly unique product comes along, one that radically departs from the norm.

The HDTV market is heating up, especially for microdisplays - rear-projection TVs (RPTVs) that use LCD, DLP, or LCoS chips to produce their high-resolution images. These sets are essentially video front projectors stashed in a box, so it's no surprise that a projector and printer maker like Epson would want to get in the game with something that sets them apart from the competition.