The Short Form
$99.99 for the player, plus an unlimited Netflix disc subscription of at least $8.99 per month / ROKU.COM / 888-600-7658
Snapshot
The most affordable platform yet for streaming near DVD-quality movies to your TV, and a must-have for Netflix members.
Plus
• No pay-per-view charges
• No ticking clock
• No limits on number or frequency of movies watched
• Resume play from pause within each of up to 500 movies
• Live 24-hour Netflix phone support
Minus
• No high-definition titles
• Not enough new releases and chartbusting older releases
• Can’t download movies
• No disc-type extras
• Can’t add movies to the viewing queue from the TV
Key Features
• More than 12,000 movies and TV programs available
• Must select titles on a computer via Netflix browser
• All selections remain available on TV until deleted
• Outputs HDMI, component video, composite video, S-video, optical digital audio, stereo (RCA)
• Other jacks: Ethernet
• 5 [1/8] x 5 [1/8] x 1 [5/8] in

Until now, there have been plenty of reasons why Internet-delivered movie services have barely made a dent in public awareness: not enough titles, too many restrictions, and too difficult to use. You could use a notebook or desktop computer to watch movies, but the experience is a far cry from the large screen, big speakers, and plush couch of a home theater. All this explains why discs (DVD and Blu-ray), premium cable, and video-on-demand aren’t going away any time soon. Conventional home video distribution may finally have a serious challenger with the entry of the Netflix Player, an unassuming little box from Roku. Connect it to your home network, plug it into your TV, and suddenly waiting for the mailman seems archaic.

SETUP

Included with the book-size player are a composite video/stereo cable, 9-button remote with two AA batteries, AC adapter, and a surprisingly simple Getting Started guide. The player has an embedded Wi-Fi antenna, so once you set it up in your home network, you can pull the plug and use it wirelessly . Since I was already a Netflix member, I followed the screen prompts to connect to the Netflix service and was given a code. (Any customer who pays at least $8.99 a month to Netflix can activate the Netflix player.)

Next, I logged onto Netflix from my computer and completed the activation process. Less than a minute later, “Congratulations!” appeared on my TV screen. Later, I disconnected the Ethernet cable and tried to reinstall the player wirelessly. It found my Wi-Fi network, but I was unable to get online until I called tech support and was properly advised to unplug the power adapters on the player and my router, and then restart the power. I was back in business.

Every movie or program you want to watch on the Netflix player must be added to an Instant Viewing queue from a computer logged into your Netflix account. You can do this anytime from anywhere. (Instant viewing has already been available to Netflix members who wanted to watch movies on their computers for some time now.) Your choices are added to the list of titles available on the Netflix player within seconds. Up to 500 titles can be displayed in the player menu at once, and they can remain there indefinitely. You can even delete specific titles from the Netflix player without revisiting your computer.

PERFORMANCE

Once you choose to watch a particular movie, you’ll wait about 25 seconds for it to start playing. In continuous play, I didn’t have any problems with my viewing getting ahead of the arriving video data stream, and saw no picture deterioration when I switched over to Wi-Fi. According to a variety of speed tests I’ve run, my cable modem delivers close to 9.5 megabits per second downstream, and nearly 500 kilobits up. These rates deteriorate on occasion, but even then, all the movies I watched through the Netflix player played smoothly. Netflix advises a minimum speed of 3 Mbps, so DSL users should be wary.

The picture resolution for nearly everything I watched was near-DVD quality. Colors looked accurate, and there were no visible motion artifacts, even during high-action sequences like the San Francisco car chase in the 1968 film Bullitt. High-definition titles are not yet available , but the player includes HDMI and component video jacks, and Netflix says it’s high-def ready. For now, all movies are delivered with basic stereo soundtracks.

Navigating a movie on the Netflix Player requires patience — it’s like spooling tape on a VCR. There are no chapter menus, and you can’t jump directly to a scene. There are three fast forward or reverse speeds, but I found the most useful one to be the slowest speed, which presents five frames across the screen at once. The still images are sampled at about half-second intervals, with the middle frame enlarged to indicate that’s where the movie will start playing. If you do press play, you’ll first spend about 18 seconds staring at a progress bar as the buffer rebuilds. Try backing up a bit, and you’ll wait another 18 seconds. Despite the slow restarts, the visual search interface works well for certain types of content. By simultaneously letting you view two frames past and two frames ahead on your widescreen TV, I was able, for instance, to spot the Unisphere in the 1997 movie Men in Black, and pick up the action exactly where I wanted.

The remote may be pint-size, but it was beefy enough to fit comfortably in my hand with every button within reach of my thumb. While playing a movie, the Select and Play/Pause buttons serve the same function. As long as you remember to pause before pressing the Home key (which bounces you to the titles menu), you’ll have the option of resuming play from where you left off, even after watching other movies. That lets you bookmark your favorite scene in each of up to 500 titles at once— my idea of couch control.

Before you get too excited visualizing picks for your dream video jukebox, there’s still the little matter of title selection. Name ten movies and you’ll be lucky if even one of them is available for instant viewing. Sure, Netflix will be happy to mail you a disc from its library of 100,000 titles, but getting the bits to stream into your home is something else.

Netflix claims that there are 12,000 titles available for instant viewing. You’ve never heard of most of them, and individual episodes of older TV series, exercise videos, and nature documentaries pad the count. Recent additions consist mainly of independent films like Starting Out in the Evening, Before the Devil Knows You’re Dead, and The Color of Freedom (all released in 2007) and TV series ranging from Weeds (episodes from 2005) to The Incredible Hulk (1978). I watched some musical gems including Company (2007), The Frank Sinatra Show with Ella Fitzgerald (1959), and An American in Paris (1951). There is the occasional classic like Blade Runner (1982), but you’re more likely to find clunkers like Teenage Catgirls in Heat (1993).

Browsing Netflix on my computer, I searched for movies that contained the word “versus” in the title. Of 537 results, only five were available for instant viewing including Kramer vs. Kramer, Puppetmaster vs. Demonic Toys, and The People vs. Larry Flynt. If you browse by Academy Awards categories, you have to go way back to 1993’s Unforgiven to find the most recent Best Picture available for instant viewing. In fact, for the last 25 years, the only other time a Best Picture shows up is 1985’s Amadeus. Of course, every winner is available on disc. Check the Netflix Top 100 list, and only two movies, Eternal Sunshine of the Spotless Mind and March of the Penguins can be instantly viewed. The Penguins’ narrator, actor Morgan Freeman, by the way, may be the streamer-in-chief among actors whose name you’d recognize. He shows up in 10 titles. Tom Cruise or Tom Hanks? Not so many.

BOTTOM LINE

The Netflix Player by Roku is both evolutionary and revolutionary. If you count earlier Internet-to-TV movie appliances like Apple TV, Vudu, or Amazon Unbox in TiVo, the Netflix player is just another box with an Ethernet input and HDMI output. The big difference is the pricing and leveraged use of a huge existing subscriber base. At $100 for the box, the Netflix player is cheaper to get started, and then, if you're already one of the millions of Netflix members, it's essentially free to use to cram as many movies and programs into your life as possible. Clearly, the player isn’t for those who want to watch only the latest releases and won't settle for substitutes, but Netflix is off to a good start with an alleged 12,000 titles available for instant viewing, and I found enough amusement that I stopped thinking about when the next red envelope would arrive