The online video giant splits in two, dives for the ground. What if they're smarter than we think?
Netflix announced this week that they were splitting their business, DVD/BD rentals on one side, streaming on the other.
By all accounts, this seems like a perfectly crafted way to auger the company into the ground. Everyone hates it, customers are fleeing, there's no way it can work.
But. . . what if that's the point?