Amazon has boxed up Unbox and just announced that starting immediately, Mac and PC customers can instantly watch movies on either a Mac or PC with Amazon Video On Demand. Using the old Unbox app, material had to be downloaded first, to either a PC or TiVo. The Unbox can still be used to watch downloaded content, but instant access is always a good thing.
Movie fans have a lot of choices when it comes to how they're going to access a film. Theaters, DVDs, Blu-ray, mail rentals, digital rentals, digital downloads and video on demand are all viable options depending on a consumer's patience level.
