It may seem like a gimmick, but actually...
Announced today, Dolby has added a new trick to their TrueHD encoding. It allows studios and authoring houses a way to upconvert standard 48 kHz content (the sampling rate of most movies) to 96 kHz for Blu-ray.
At an event at Dolby headquarters in San Francisco, I got a chance to hear the results. Interestingly, it was quite... interesting.
