Yesterday at the CEDIA Expo in Denver, Toshiba announced three "third-generation" HD DVD players: the HD-A3 (available October at a suggested retail price of $300), HD-A30 (shown, September, $400), and HD-A35 (October, $500). Aside from its lower price and sleeker profile, the HD-A3 breaks little new ground and shares the 1080i max output resolution of its predecessor, the HD-A2.