B&O expands its consumer line beyond the Beolit boombox with dock and TV offerings.
When Bang & Olufsen unvelied the Beolit 12 portable speaker at this year's CES, company VP Henrik Lorensen described it as the first entry in a new brand, aimed at courting a different kind of B&O customer — somebody younger, hipper, and probably unfamiliar with the B&O brand to begin with.