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Kaiser Chiefs

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  • Kaiser-chiefs

    Kaiser Chiefs get medieval on music marketing

    British popsters put a choose-your-own-adventure spin on their new release, allow fans to pick, choose — and profit

    Kaiser Chiefs' fourth studio album, The Future is Medieval, comes out today — but with a twist. The Chiefs have invited purchasers of the record to assemble and sell their own versions, building an online hub where fans they can find an audience for their personal Medievals.

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