Breaking with tradition, Sony’s press event at CES was a celeb-free affair. No Will Smith, no Taylor Swift, no that guy who acted in the most recent Spider-Man movie. The star of the show was clearly the company’s new Xperia Z smartphone, but I’m not going to talk about that. What I am going to discuss is 4K, aka “Ultra HD,” as the rest of the industry seems to be calling it.
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