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A party Monday night at the Palms Towers in Las Vegas launched a colorful new audio brand targeted at ... well, whatever marketing term applies to people in their teens and 20s. (Gen-Z? Milennials? The beard/trucker hat/thick glasses set?) BOOM is a division of DEI holdings, whose other brands include Polk and Definitive Technology. BOOM is a somewhat stilted acronym that stands for "Born On Original Motives." What's that mean? I haven't a clue. But the line launched with seven new headphone models and a Bluetooth speaker, so it's a serious effort.
What do they sound like? I dunno. The music in the suite was so loud I couldn't tell. But the company included its $39 Renegade on-ear headphone in the swag bag, and I'm happy to say it sounds surprisingly good—in other words, nothing at all like what you'd expect given the target demographic and the price. After an hour or so of break-in, the highs sound amazingly smooth for $39, and the tonal balance is superb, with clear mids, a welcome spaciousness, and a just-right amount of bass.
Check out the accompanying photo essay for more details about some of BOOM's new products.
