This one seems to be a no-brainer. According to a new study by ABI Research, age plays a part in how viewers access their video content. “The willingness to adopt new forms of
entertainment delivery is in many cases determined by the age of the
consumer,” says ABI Research principal analyst
Steve Wilson. “That means that market growth
is simply a matter of time."
Some of the results, though, were surprising. While game consoles stayed flat in the 18- to 25-year-old segment, it grew over 200% in the over-65 market. Grandma's gettin' down with her PS3.
All ages are using DVR's, but 65% of those over 65 have not used Video On Demand. What's interesting, however: Those who have tried VOD continue to use it. Obviously, this means you just have to expose the older generation to the technology, and they'll jump right in.
Keep reading to see all of the study results.
I want to see a study on exactly what games those 65+ folks are playing! —Leslie Shapiro
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