Sony was one of the earliest backers of the Blu-ray format, but continues to promote the format mainly through one product: the PlayStation 3. Looks like the company is finally wising up, and searching for ways to put its Blu-ray eggs into more than one basket.
At a press conference late last week, Sony president and electronics chief executive Ryoji Chubachi said the company plans to integrate Blu-ray technology into a wide range of “IT” products, including an LCD HDTV with a Blu-ray recorder. If Sony comes through with this product, it will be the first HDTV/Blu-ray combo set on the market. Bravia, Sony. Bravia. Er, that's bravo.
At the press conference, Chubachi lamented the fact that despite Sony's
early entrance to the Blu-ray business, the company only dominates 20%
of Blu-ray market share. By introducing a variety of new Blu-ray
product, he hopes Sony can up its share to 50% by the end of 2008.
would imply that Sony hopes some of these new products — such as that
combo HDTV — will hit store shelves during 2008. Chubachi didn't hint
at release dates for these new Blu-ray products, but he did say they
will be available in a wide range of prices. In the meantime, what other
“IT” products might benefit from a Blu-ray infusion? —Rachel Rosmarin
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