Nearly twenty million consumers are so eager to jump on the high-definition disc bandwagon this year that they can't be bothered to wait for a bargain.
Even though a Sony executive all but promised that the price of Blu-ray players won't drop to $200 until 2009, a new study by Strategy Analytics says 18.8 million Blu-ray devices will be sold in 2008. Now that the format-war is over, there's no time to lose! By the end of the year, says the study, 29 million homes worldwide will have at least one Blu-ray player.
Sony's PlayStation 3 will be the Blu-ray player of choice for many
consumers. About 13 million of the 29 million Blu-ray players in homes
will be PS3 consoles, says Strategy Analytics. But by 2009, prices on
stand-alone Blu-ray players will have dropped to the point where
consumers are willing to buy them in droves, and 132 million households
will have invested in some type of Blu-ray player by 2012.
Of the
approximately 57.4 million Blu-ray players sold that year, Europe will
be the biggest taker with 26.4 million. Perhaps that's because, four
years from now, Asian and U.S. Consumers will have moved on to
streaming downloads of HD movies. —Rachel Rosmarin
