Celebrities just aren't enough for Monster's headphone branding, and so the company is going after sports teams. Monster has just announced "Beats by Dr. Dre Red Sox Edition," a new set of Beats headphones covered in Red Sox team colors and logos.
These are the first publicly available sports team-branded Monster headphones available to the public. The headphones will retail for $400, and will be available in regional Best Buys and Apple Stores. Somehow, I doubt many of them will show up in any of Manhattan's Best Buys or Apple Stores.
— Will Greenwald
