Back in the day, Sony had a reputation for being, um,
independent minded.
The company was notorious for its stubborn nonpartisanship
when it came to developing products. Its partnership with Philips famously
succeeded with the invention of the CD. But Sony’s “our way, or the highway”
attitude also brought forth the Betamax.
At Sunday’s CES press conference, with
Warner’s Defection to Blu-ray (Sony’s camp) Sony could have been especially
smug. Instead, executives, even CEO Sir Howard Stringer, were noticeably humble
and even apologetic. They stressed that Sony was ready to play nicely with
others, grow corporate relationships, and in particular, listen to its
customers.
Lately, it’s been said that Sony has “lost its way.” Now, it seems
like Sony is intent on being inclusive and open to suggestions. That’s a good
move. Sir Howard, call me if you need anything.
—Ken C. Pohlmann
