The high definition disc format HD DVD was killed today — the victim of abandonment.
Toshiba Corporation, the company behind HD DVD's development, announced that it was pulling the plug on the nearly two-year-old format, effectively making Blu-ray disc the victor in the great high-def format war of the 21st century.
As terminal illnesses go, this one came on pretty quickly. Starting with Warner Bros. abandoning the format just before CES 2008 in January, momentum away from HD DVD has been building quickly in the past few weeks. Among recent developments: Netflix announced that it would no longer offer the discs for rental; Best Buy declared that it would be recommending Blu-ray over HD DVD; and Walmart said that, come June, it would only stock Blu-ray players. Of course, Blockbuster had already gone Blu before that.
If you think this means that Toshiba, too, will jump into the Blu-ray camp, think again. At the press conference in Japan following Toshiba's announcement, company president and CED Atsutoshi Nishida reportedly said the company has "no plan at all at this moment" to adopt the Blu-ray format.
During its lifetime, 730,000 HD DVD players were sold worldwide to date — 600,000 of those in the US (300,000 of which were Xbox 360 HD DVD drives).
And now, the world waits for news from the two major remaining HD DVD-exclusive studios, Paramount (which owns DreamWorks) and Universal, to see when they'll start churning out movies on Blu-ray. Of course, the way this whole thing has gone down, you can hardly count on anything.
UPDATE: Universal has announced they'll be distributing their movies on Blu-ray. A statement released today quotes Craig Kornblau, president of Universal Studios Home Entertainment:
""While Universal values the close partnership we have shared with
Toshiba, it is time to turn our focus to releasing new and catalog
titles on Blu-ray. The path for widespread adoption of the next-generation platform
has finally become clear. Universal will continue its aggressive
efforts to broaden awareness for hi-def´s unparalleled offerings in
interactivity and connectivity, at an increasingly affordable price.
The emergence of a single, high-definition format is cause for
consumers, as well as the entire entertainment industry, to celebrate."
Below is today's press release from Toshiba:
Toshiba Announces Discontinuation of HD DVD Businesses
19 February, 2008
Company Remains Focused on Championing Consumer Access to High Definition Content
TOKYO--Toshiba Corporation today announced that it has undertaken a thorough review of its overall strategy for HD DVD and has decided it will no longer develop, manufacture and market HD DVD players and recorders. This decision has been made following recent major changes in the market. Toshiba will continue, however, to provide full product support and after-sales service for all owners of Toshiba HD DVD products.
HD DVD was developed to offer consumers access at an affordable price to high-quality, high definition content and prepare them for the digital convergence of tomorrow where the fusion of consumer electronics and IT will continue to progress.
"We carefully assessed the long-term impact of continuing the so-called 'next-generation format war' and concluded that a swift decision will best help the market develop," said Atsutoshi Nishida, President and CEO of Toshiba Corporation. "While we are disappointed for the company and more importantly, for the consumer, the real mass market opportunity for high definition content remains untapped and Toshiba is both able and determined to use our talent, technology and intellectual property to make digital convergence a reality."
Toshiba will continue to lead innovation, in a wide range of technologies that will drive mass market access to high definition content. These include high capacity NAND flash memory, small form factor hard disk drives, next generation CPUs, visual processing, and wireless and encryption technologies. The company expects to make forthcoming announcements around strategic progress in these convergence technologies.
Toshiba will begin to reduce shipments of HD DVD players and recorders to retail channels, aiming for cessation of these businesses by the end of March 2008. Toshiba also plans to end volume production of HD DVD disk drives for such applications as PCs and games in the same timeframe, yet will continue to make efforts to meet customer requirements. The company will continue to assess the position of notebook PCs with integrated HD DVD drives within the overall PC business relative to future market demand.
This decision will not impact on Toshiba's commitment to standard DVD, and the company will continue to market conventional DVD players and recorders. Toshiba intends to continue to contribute to the development of the DVD industry, as a member of the DVD Forum, an international organization with some 200 member companies, committed to the discussion and defining of optimum optical disc formats for the consumer and the related industries.
Toshiba also intends to maintain collaborative relations with the companies who joined with Toshiba in working to build up the HD DVD market, including Universal Studios, Paramount Pictures, and DreamWorks Animation and major Japanese and European content providers on the entertainment side, as well as leaders in the IT industry, including Microsoft, Intel, and HP. Toshiba will study possible collaboration with these companies for future business opportunities, utilizing the many assets generated through the development of HD DVD.
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