Your mission, should you choose to accept it, is to rent a movie and watch it before it self-destructs.
Although it's not on the initial list of DVD releases, Staples is offering a unique way to rent DVD movies that's straight out of Mission:Impossible. Staples is going to start carrying self-destructing DVD movies made by Flexplay Entertainment.
What's so special about these discs?
Flexplay uses time-limited technology; open the DVD pouch, and you have 48 hours to watch the movie before it becomes unplayable. These DVDs are held together with a special glue that changes once it's exposed to oxygen, and after 48 hours, a DVD player is unable to read the disc. Don't fret if you purchase one of these special discs and can't get to watch it immediately. Flexplay says the discs are viewable for up to a year as long as the special packaging isn't opened.
It's not the environmental mess that it seems — recycling options, including prepaid postage returns and recycling options are already in place to handle the useless discs.
DVD's will be available at Staples' 1,500 office supply stores for $4.99 each, and obviously, there will be no late fees. Initial titles will include There Will Be Blood and The Golden Compass.
Cue the music. This blogpost might self-destruct once it's been read. —Leslie Shapiro
Photo by Sebastian Ritter
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