
A new study, of course by the television industry, found that people enjoyed TV shows more with commercials than the same show displayed without commercials. Interesting . . .
Of course, it should be noted that most sitcoms are written in anticipation of the commercial breaks. Comic timing, dramatic pause - whatever. Just as startling as a commercial inserted abruptly into a movie can be, a properly placed commercial can give a show a break, a breather.
Admit it, even with TiVo, you still wait until the commercial break to go get a soda and snack, right? You know you do. --Leslie Shapiro










Copyright © 2013 Bonnier Corp. All rights reserved. Reproduction in whole or in part without permission is prohibited.
