You know the Nielson Co.? You know, the folks who report on who's
watching what? They have a new report out. With only 56 days until the
digital transition, 6.8% of American households are completely
The latest Nielsen report indicates that people are
getting ready, just the rate is slowing. In May, 10% weren't ready, in
November, 7.4% weren't ready, and now, only 6% aren't ready.
There's an interesting "partially unready" component too.
10% of households have a digital TV in the house, but have others that
will not work after the switch. Hispanic households are less ready
overall. Across the nation, Albuquerque, NM is the least prepared, and
Hartford-New Haven, Conn is the most prepared, with only 2% of
households completely unready.
you've been putting off getting your coupons for a converter box, get
moving now. You can only apply for the coupons until December 31, and
even if you apply today, it will take weeks for the coupons to get to
Are you ready? What are you waiting for? —Leslie Shapiro
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