Sound and Vision Magazine

I'm the wrong person to cover E3. I loathe it. True, I’m a gamer of the 1st degree, but being a E3 has nothing to with being a gamer. It has everything to do with the shouty, misogynistic, terrified-of-the-new, big-business industry of gaming.

Also, I fraking hate crowds of aimlessly wandering people. Haaaaaaaate.

That said, this year was less horrible than year’s past. Here are some pictures and highlights. 

New release (Vertigo/Republic; tour dates)

“What is this that stands before me — again?”

That’s the unavoidable question you’ll ask yourself when you hear “End of the Beginning,” the first track on 13. After all, this song isn’t just Black Sabbath; it’s “Black Sabbath,” the first track on Black Sabbath. That opening to the band’s 1970 debut had quiet, three-plucked-note verses alternating with massive, three-power-chord choruses, all taken at a slow pace until a choppy riff sped us away. “End of the Beginning,” from the original band’s first album together in 35 years, has quiet, four-plucked-note verses alternating with massive, four-power-chord choruses, all taken at a slow pace until a choppy riff speeds us away.

To celebrate their teaming up, B&W and Maserati enlisted the help of musician and producer Howie B to create the Seven Notes project. To celebrate that, they’re putting on a multi-city road show featuring live music, and a chance to check out the B&W system in the new Quattroporte.

Fellow Tech2er Brent and I trekked down to Hollywood to have a listen.